What we’re learning with you

We’d like to keep you up to date on Fajoya’s progress, so today we thought we’d share some what we’ve been learning with our inspiring new users. Over the past few weeks we’ve been positively surprised to see so many new users in India. So far, they’ve helped us confirm the idea that we now live in a world where authority driven models are outdated, and where we can only gain from a good transition to new network layouts.
Living in a much smaller world means that our behaviour can affect many more people than previously, almost independently of their location. If distance is virtually disappearing, we are all going from being interconnected to being interdependent.
Interdependency is a personal relationship, and the future is bound to be about whatever makes us rise or fall together. Instead of falling into fears and anxieties over our new settings, we all need to come up with the kind of responses that are based on shared human values and moral frameworks. In other words, our relationship with new users is helping us understand that relationships are in fact what needs to be placed at the centre of our lives today. Now competitive advantage has shifted to behaviour, and the ability to create value now comes from how we handle relationships.
Ensuring our relationships are marked by good rapport and positive engagement implies keeping in mind that inspiration doesn’t happen to us, it happens in us and in the community of people we establish relationships with. So, more than ever, our journeys are about taking the first step and letting the rest take care of itself, as we relate to one another.

Why we built Fajoya

Remember the last time you were asked for directions in your neighbourhood.  And now think,  how did it feel when you were able to send them in the right direction?  If your answer is “it felt good” then Fajoya was made for and because of you.

It didn’t feel good because you finally found your inner tour guide – it felt good because you helped someone.  For our friends we often become tour guides, babysitters, movers, head-hunters, therapists, hotels and personal shoppers.  We do these things because we care, yes, but also because we enjoy it and because we can.

Each of us is connected to our own personal community – our virtual village if you like – in relevant ways that were impossible ten years ago. Facebook allows us to feel closer with our friends as individuals, groups or all at once.  LinkedIn puts our professional contacts and our degrees of connection at our fingertips. Twitter allows us to follow and participate in a global social chatter that spans the sublime to the ridiculous.  WhatsApp, Tumblr, Instagram, Flickr, Google+, Pinterest – everyday more networks open that allow us to touch and connect with our growing  personal community.

We wanted to boost goodwill in these networks by creating an app that reaches all of their audiences – all of the people who care enough to give their attention – for the specific purpose of being good to each other.  Fajoya creates a network-independent personal channel dedicated to the pursuit of being a better person.

If doing good feels good to you then Fajoya will make it easier.  We want to help you make a difference in your friends lives.